About Us

Management Team

USAT"Andrew Ferguson, Founder, CEO, Chief Event Organizer

Andrew is a multiple National Championship Triathlon participant and a multiple World Championship Triathlon qualifier and participant. He is the Race Director at ADF Sports Marketing and an advisor for UBS Financial Services.

Andrew is a USA Triathlon Certified Race Director.

Tom Cotton, Founder, Chief Event Director

Tom is the owner of Firstwave Events and has ten years of event management experience. He is a former Ebay Executive Management Team member.

Chris Weiler, Director of Sponsorship and Marketing

Becky Lavelle, Founder, Consultant

Becky has been a pro triathlete for ten years. She is a US Olympic Team Triathlon Alternate, a USA National Triathlon Champion, and a Pan Am Games Triathlon Medalist.

Brian Lavelle, Founder, Consultant

Brian has been a pro triathlete for the past 7 years. He is a multiple National Championship Triathlon participant and a multiple World Championship Triathlon qualifier and participant. Brian is an Account Executive at Avnet Electronics.

Tim Naylor, Founder, Consultant

Tim is a multiple National Championship Triathlon participant and a multiple World Championship Triathlon qualifier and participant. Tim is Legal Counsel, Director of Operations for Fox Racing.

Greg Richards, Director of Timing and IT

Greg is the partner of SVE Timing, South Valley Endurance and owner of the software company Matrixwebs.com. Greg is also an avid Triathlete, runner, and cyclist.